• Responsible for managing and maintaining all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks, manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
• Track and analyze website analytics and PPC initiatives and campaigns.
• Research and analyze competitor links.
• Optimize copy and landing pages for search engine marketing.
• Should Know paid Marketing.
• Assist in the formulation of strategies to build a lasting digital connection.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.).
• Be actively involved in SEO efforts (on-page SEO and off-page SEO).
• Good Knowledge of Google Webmaster Tool/ Search Console.
• Provide creative ideas for content marketing and update websites.
• Collaborate with designers to improve user experience.
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
• Acquire insight into online marketing trends and keep strategies up-to-date.
• Strong awareness of Google Algorithm Updates.
• Develop and implement link building strategy.
SEO SMM Paid Campaigns Digital Marketing PPC